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Market-Expert (Shanghai) Co.Ltd
Add：1F, Material building,Shanghai Jiao Tong University,No.55 West-Guangyuan Road,Shanghai China
P.C.200030
TEL：18616858528
E-mail：strategy@market-exp.com
http：www.market-exp.com |
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Ad Research
Advertising research contents mainly include: advertising script test, advertising before-and-after test, advertising effectiveness test
Advertising script test: refers to test advertising works has been designed, created, but not published
Advertising before-and-after test: In the published version of the ad was determined, were tested in advertising and advertising after a period of time, to determine the effect of advertising; focus on understanding the consumer brand recognition rate, rate of interest, the purchase of advertising cognition, evaluation index, usage intention
Advertising effectiveness test: Also need to have a test before and after the release, but has a different emphasis which on the advertising effect on sales
二、Solve following problems:
1、 Choose the ideal advertising script used for actual advertising
2、Learn the problems where Ad delivery information
3、Whether the Ad achieve the desired effect
4、The improvement of Ad
三、Method
We will grasp the Ad effect from following aspects: |
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2、Ad research output
Cognitive rate and media arrival rate: Cognition on advertising and understand their cognitive channels
Effects of advertising on Brand: whether consumers change attitude on brand after reading Ad
Effects of advertising on products: whether consumers change their purchase intention after reading Ad |
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