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Market-Expert (Shanghai) Co.Ltd
Add：1F, Material building,Shanghai Jiao Tong University,No.55 West-Guangyuan Road,Shanghai China
P.C.200030
TEL：18616858528
E-mail：strategy@market-exp.com
http：www.market-exp.com |
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Retail Shop Test
一、Retail monitoring
Retail monitoring is a very effective tool to knowledge retail market information, mainly through the observation of long-term tracking of the target city key stores, establishing database dynamic, regular analysis and summary, to provide support for the terminal marketing.
二、Benefits
--From the management view
1、To the large market coverage leadership cannot visits overall field. Interviewer can help collect moderate and wide data and analysis, which can give leadership evidence for front-line experience and objective judgment.
2、Such investigation can help put pressure on business personnel to pay more attention on completing their indicators,.
3、Interviewers can help leaderships react to the market change quickly and make related decisions by survey on consumers and competitors
--From the market view
1、Product positioning clearly, analysis advantage and weakness of competitors and product
2、Adjust, improve channel strategy of the product,
3、Optimize the channel structure, put the limited resources on the strongest path.
4、To understand the whole terminal price trend
5、The development of targeted products ground promotion tactics
6、The management and assessment of dealers, sales representative |
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