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| Contact us |
Market-Expert (Shanghai) Co.Ltd
Add£º1F, Material building,Shanghai Jiao Tong University,No.55 West-Guangyuan Road,Shanghai China
P.C.200030
TEL£º18616858528
E-mail£ºstrategy@market-exp.com
http£ºwww.market-exp.com |
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New Product Research
Ò»¡¢ Definition
To make an effective investment in a new product development, developers certainly need
to pay attention to market and customer demand. Market structure and capacity of new product lie on consumers¡¯ recognition. Before entering the market, it needs to be valued by consumers, such as demand status, possibility of purchase and price acceptance, which result from an effective marketing study. Meanwhile, in order to find a good entry point for product successfully entering market and reduce the marketing risk, the company also needs to assess the advantages, weakness, opportunities and threats of product, to make SWOT analysis; and carefully study the consumers characteristics of target market and competitors¡¯ situation and sale channel to analysis the opportunities and barriers to market access.
¶þ¡¢ Concept |
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Product Concept Test
MEGI provides three types to clients: Idea Screening Test, Concept Attractiveness Test, and Product Sample Test. |
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Mainly use focus group, CLT and in-depth interview.
Product nature Test |
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Packing Test
When a new product launched or an old product¡¯s package changed, the developers must have to test its¡¯ effect on target consumers. The key: if the package can deliver clearly brand¡¯s characteristics and main profit points to consumers; if the package can help tease the customers; if the package can help impress on consumers the brand image; And if different packages have various effect on pricing. The final result can help enterprise find out the best package solution in Pre-marketing.
Mainly use focus group, CLT and in-depth interview. |
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