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Consumer Survey
Ò»¡¢ Definition
Research also known as consumption market research, refers to the market environment (political, legal, social, cultural, technical), based on the basic characteristics of demographic characteristics, lifestyle, economic level, using various techniques and methods of market research, consumer groups through their own desire and need to study the implementation of cognitive, attitude, motivation, choice, decision, purchase, use stage.
¶þ¡¢ Form
Including three parts: the basic characteristics of consumers, consumer behavior, consumer motivation |
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Èý¡¢Method:
Qualitative analysis, quantitative analysis and market analysis |
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